http://www.kathleenelee.com/portfolio daily 0.75 2023-02-17 https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434497391107-RFPJKMGPZPS7RSB1SKLG/image-asset.png Portfolio - Sharing is Caring ebook Sharing is Caring ebook, created with inbound team at Waterfall. Worked together to brainstorm total content strategy, specific ebook strategy, content flow for first ebook to launch program. Responsible for wire-framing, content flow, and final design after content handoff from inbound team. This ebook focused on early stage prospects looking for high level information to solve the problem of acquiring more customers in a cost effective way. We selected to focus this ebook on 3 main areas: Viral Sharing, Influencer Marketing and Brand Advocacy. The goal was to help spread brand awareness as a thought leader in the marketing space, while also connecting with prospects that may not yet know they need a mobile solution. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434659813556-GOKBCV3CQQOXA9D5V8GQ/backgroundsm.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434500894506-5IDZH5U61V2Q7JXKDTZJ/Screen+Shot+2015-06-16+at+5.27.06+PM.png Portfolio - Sharing is Caring ebook Sharing is Caring ebook, created with inbound team at Waterfall. Worked together to brainstorm total content strategy, specific ebook strategy, content flow for first ebook to launch program. Responsible for wire-framing, content flow, and final design after content handoff from inbound team. This ebook focused on early stage prospects looking for high level information to solve the problem of acquiring more customers in a cost effective way. We selected to focus this ebook on 3 main areas: Viral Sharing, Influencer Marketing and Brand Advocacy. The goal was to help spread brand awareness as a thought leader in the marketing space, while also connecting with prospects that may not yet know they need a mobile solution. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434500893996-20783MHJSTL41GLZWTKU/Screen+Shot+2015-06-16+at+5.27.14+PM.png Portfolio - Sharing is Caring ebook Sharing is Caring ebook, created with inbound team at Waterfall. Worked together to brainstorm total content strategy, specific ebook strategy, content flow for first ebook to launch program. Responsible for wire-framing, content flow, and final design after content handoff from inbound team. This ebook focused on early stage prospects looking for high level information to solve the problem of acquiring more customers in a cost effective way. We selected to focus this ebook on 3 main areas: Viral Sharing, Influencer Marketing and Brand Advocacy. The goal was to help spread brand awareness as a thought leader in the marketing space, while also connecting with prospects that may not yet know they need a mobile solution. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434500894494-ZANSMOHGUQDCV5V7IIXM/Screen+Shot+2015-06-16+at+5.26.50+PM.png Portfolio - Sharing is Caring ebook Sharing is Caring ebook, created with inbound team at Waterfall. Worked together to brainstorm total content strategy, specific ebook strategy, content flow for first ebook to launch program. Responsible for wire-framing, content flow, and final design after content handoff from inbound team. This ebook focused on early stage prospects looking for high level information to solve the problem of acquiring more customers in a cost effective way. We selected to focus this ebook on 3 main areas: Viral Sharing, Influencer Marketing and Brand Advocacy. The goal was to help spread brand awareness as a thought leader in the marketing space, while also connecting with prospects that may not yet know they need a mobile solution. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434500990486-SWNW6Q5C5NAYD49TFUHS/Screen+Shot+2015-06-16+at+5.29.29+PM.png Portfolio - Sharing is Caring ebook Sharing is Caring ebook, created with inbound team at Waterfall. Worked together to brainstorm total content strategy, specific ebook strategy, content flow for first ebook to launch program. Responsible for wire-framing, content flow, and final design after content handoff from inbound team. This ebook focused on early stage prospects looking for high level information to solve the problem of acquiring more customers in a cost effective way. We selected to focus this ebook on 3 main areas: Viral Sharing, Influencer Marketing and Brand Advocacy. The goal was to help spread brand awareness as a thought leader in the marketing space, while also connecting with prospects that may not yet know they need a mobile solution. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434500990551-RF6Z497G1W0HYIT7441Z/Screen+Shot+2015-06-16+at+5.28.42+PM.png Portfolio - Sharing is Caring ebook Sharing is Caring ebook, created with inbound team at Waterfall. Worked together to brainstorm total content strategy, specific ebook strategy, content flow for first ebook to launch program. Responsible for wire-framing, content flow, and final design after content handoff from inbound team. This ebook focused on early stage prospects looking for high level information to solve the problem of acquiring more customers in a cost effective way. We selected to focus this ebook on 3 main areas: Viral Sharing, Influencer Marketing and Brand Advocacy. The goal was to help spread brand awareness as a thought leader in the marketing space, while also connecting with prospects that may not yet know they need a mobile solution. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434580202544-PYLDE5BISJ94SVMAYFHB/ebook_waterfall_passbook.png Portfolio - Passbook ebook My first ebook with Waterfall, designed to be an instructional guide to leveraging Passbook for our prospects mobile marketing efforts, in order to position ourselves as an industry thought leader. Responsible for all design and layout. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434580201756-6Q6264XHF4Q2EZ3YH0OR/ebook_waterfall_passbook4.png Portfolio - Passbook ebook My first ebook with Waterfall, designed to be an instructional guide to leveraging Passbook for our prospects mobile marketing efforts, in order to position ourselves as an industry thought leader. Responsible for all design and layout. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434580199273-24IMTF1IIZZ01BKUS1EY/ebook_waterfall_passbook2.png Portfolio - Passbook ebook My first ebook with Waterfall, designed to be an instructional guide to leveraging Passbook for our prospects mobile marketing efforts, in order to position ourselves as an industry thought leader. Responsible for all design and layout. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434580201130-XXVK9SYHCF63HTWRPP46/ebook_waterfall_passbook3.png Portfolio - Passbook ebook My first ebook with Waterfall, designed to be an instructional guide to leveraging Passbook for our prospects mobile marketing efforts, in order to position ourselves as an industry thought leader. Responsible for all design and layout. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434580198719-XF0T089UP2BEHPR27ZSD/ebook_waterfall_passbook5.png Portfolio - Passbook ebook My first ebook with Waterfall, designed to be an instructional guide to leveraging Passbook for our prospects mobile marketing efforts, in order to position ourselves as an industry thought leader. Responsible for all design and layout. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434510389044-Y2CNMSW5J7H3GSOV2AFI/SXSW_Adventure_promo_front.png Portfolio - Be Bold campaign | SXSW Multi-channel campaign Waterfall's cocktail event at SXSW. The goal of the event was to create brand awareness in a sea of larger companies in Austin. The initial concept was based on choosing your own adventure, much like the chapter books of youth. Our would utilize the mobile messaging concept and the adventure would play out as the character of a lost techie in Austin during SXSW. Working with my inbound marketing team, we developed a script and theme. The visuals for the campaign were intended to evoke adventure, the prize being a gift card to purchase travel items and go on an adventure #IRL. The campaign included visual touch points in email, social, guerrilla marketing stickers, and on-site event materials including signage and postcard leave behinds. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434510389137-HU34AVX6ZA5QWDI6WAKE/SXSW_Adventure_promo.png Portfolio - Be Bold campaign | SXSW Multi-channel campaign Waterfall's cocktail event at SXSW. The goal of the event was to create brand awareness in a sea of larger companies in Austin. The initial concept was based on choosing your own adventure, much like the chapter books of youth. Our would utilize the mobile messaging concept and the adventure would play out as the character of a lost techie in Austin during SXSW. Working with my inbound marketing team, we developed a script and theme. The visuals for the campaign were intended to evoke adventure, the prize being a gift card to purchase travel items and go on an adventure #IRL. The campaign included visual touch points in email, social, guerrilla marketing stickers, and on-site event materials including signage and postcard leave behinds. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434510389293-9718C3NS0CZM9B2CR4F6/SXSW_blog.png Portfolio - Be Bold Campaign | SXSW Multi-channel campaign Waterfall's cocktail event at SXSW. The goal of the event was to create brand awareness in a sea of larger companies in Austin. The initial concept was based on choosing your own adventure, much like the chapter books of youth. Our would utilize the mobile messaging concept and the adventure would play out as the character of a lost techie in Austin during SXSW. Working with my inbound marketing team, we developed a script and theme. The visuals for the campaign were intended to evoke adventure, the prize being a gift card to purchase travel items and go on an adventure #IRL. The campaign included visual touch points in email, social, guerrilla marketing stickers, and on-site event materials including signage and postcard leave behinds. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434510209220-1IUX7ZVUNNVIDCQLEUZA/SXSW_MMS_last2.jpg Portfolio - Be Bold campaign | SXSW Multi-channel campaign Waterfall's cocktail event at SXSW. The goal of the event was to create brand awareness in a sea of larger companies in Austin. The initial concept was based on choosing your own adventure, much like the chapter books of youth. Our would utilize the mobile messaging concept and the adventure would play out as the character of a lost techie in Austin during SXSW. Working with my inbound marketing team, we developed a script and theme. The visuals for the campaign were intended to evoke adventure, the prize being a gift card to purchase travel items and go on an adventure #IRL. The campaign included visual touch points in email, social, guerrilla marketing stickers, and on-site event materials including signage and postcard leave behinds. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434511376662-GDZ7XYE7QMHLP62F69CU/image-asset.jpeg Portfolio - Social Business Innovation Summit Social Business Innovation Summit 2014, was the second annual event of it's kind for Hearsay Social. I was responsible for all branded materials utilized in the event including signage, full wall decals, invites, emails, etc. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434518777755-Z10JREXUOYYGPNV0V9LH/BnI5uyDCcAAMD1t.jpg Portfolio - Social Business Innovation Summit Social Business Innovation Summit 2014, was the second annual event of it's kind for Hearsay Social. I was responsible for all branded materials utilized in the event including signage, full wall decals, invites, emails, etc. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434518777773-BUMBVEU62FLWJHHCS8RD/hearsay-42-1024x682.jpg Portfolio - Social Business Innovation Summit COO and CEO Michael Locke and Clara Shih standing in front of the full wall design. Social Business Innovation Summit 2014, was the second annual event of it's kind for Hearsay Social. I was responsible for all branded materials utilized in the event including signage, full wall decals, invites, emails, etc. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434511407783-HEH7Q0KM7DWX263V182C/blog-01.png Portfolio - Social Business Innovation Summit Visuals utilized and repurposed across multichannel promotion. Social Business Innovation Summit 2014, was the second annual event of it's kind for Hearsay Social. I was responsible for all branded materials utilized in the event including signage, full wall decals, invites, emails, etc. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434512013598-HDLJQY8TPVVC4CWH3XLZ/10325762_674422799262002_3222437132215786708_n.jpg Portfolio - Social Business Innovation Summit Full word wall decal in entry to event. Social Business Innovation Summit 2014, was the second annual event of it's kind for Hearsay Social. I was responsible for all branded materials utilized in the event including signage, full wall decals, invites, emails, etc. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434655451363-R0LZ9R5LYEETE5DN2T4Z/magazine.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434501225411-HPWLZTH8Z1A3EN6MXMIP/Screen+Shot+2015-06-16+at+5.30.43+PM.png Portfolio - The Dub magazine The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing, all design. Released monthly, the following are pages pulled from various issues. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434501226312-MTHQZM9661CUV3BG6J8C/Screen+Shot+2015-06-16+at+5.30.52+PM.png Portfolio - The Dub magazine The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing, all design. Released monthly, the following are pages pulled from various issues. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434501224996-B5220KMIMZJQ5Q6T0ABE/Screen+Shot+2015-06-16+at+5.31.11+PM.png Portfolio - The Dub Magazine The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing, all design. Released monthly, the following are pages pulled from various issues. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434501223379-40NQ5F9NNG8KWL21C7YZ/Screen+Shot+2015-06-16+at+5.31.28+PM.png Portfolio - The Dub magazine The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing, all design. Released monthly, the following are pages pulled from various issues. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434501221386-HFZV7UDM2NKMPHP6B6GK/Screen+Shot+2015-06-16+at+5.32.30+PM.png Portfolio - The Dub magazine The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing, all design. Released monthly, the following are pages pulled from various issues. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434501223048-C5GKYBUOVV1A00AFG44C/Screen+Shot+2015-06-16+at+5.31.51+PM.png Portfolio - The Dub magazine The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing; all design. Released monthly, the following are pages pulled from various issues. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434501215193-ETQXSA1DFTLETUSWXKZ5/Screen+Shot+2015-06-16+at+5.32.06+PM.png Portfolio - The Dub magazine The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing, all design. Released monthly, the following are pages pulled from various issues. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434509916188-4CQRMRTY68AU7Y8O1QFZ/Screen+Shot+2015-06-16+at+7.49.10+PM.png Portfolio - The Dub magazine The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing; all design. Released monthly, the following are pages pulled from various issues. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434509913879-LXTNX83I6PAB0OPHFUNN/Screen+Shot+2015-06-16+at+7.49.21+PM.png Portfolio - The Dub magazine The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing; all design. Released monthly, the following are pages pulled from various issues. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434509919136-L777JCN2G2BTQ33MTBBL/Screen+Shot+2015-06-16+at+7.46.45+PM.png Portfolio - The Dub magazine The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing; all design. Released monthly, the following are pages pulled from various issues. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434577105540-KXBT27B7CTHA9IT7UGOS/Screen+Shot+2015-06-16+at+7.48.06+PM.png Portfolio - The Dub magazine The Dub was created to help foster and scale culture across Waterfall offices. Stories include office updates, personal editorial entries from teammates, company updates, etc. The esthetic and tone of the magazine was intended to establish quality design as a key characteristic of Waterfall with a professional yet fun tone, to match the culture of the company. Theme and content was curated in collaboration with the rest of the culture team. Responsible for some content writing; all design. Released monthly, the following are pages pulled from various issues. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434655450772-21CI01W87ZNOI56YKM9M/brand.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434655528242-620IB5C7RI59XDPXEVJM/HS_BrandGuide.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434655675921-22OOER41MMBMTOV3T9NF/HS_BrandGuide5.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434655689153-PYI9RORXYCIBVBBUENZU/HS_BrandGuide3.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434655533347-M97R3QJWRA5U7PU3MSBF/HS_BrandGuide2.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434655478740-8CVMK3S7X8GJ9FC5HMN4/DS_Postcard.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434655599122-U0PCXC0QE60ZPJWG54Y1/DS_Product_Slides+copy.001.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434656498456-ZV315QJXTVX5GTLWT4NM/DGN2-04.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434656611299-F6W98UJJ96RVQMQT16AO/DGNcover-01.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434662174839-2I0T208ZPIVE7NWHIPZ0/387373_283585268345759_224516789_n.jpg Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434662174854-3UQI6M3W98TGC0YCYMLQ/383710_283585338345752_324581934_n.jpg Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434578609206-4LI6YQVH250MTCG75CTW/inboundideas2-03.png Portfolio - Inbound Marketing visuals To be used across a multichannel campaign, these were created as a sub-brand of Waterfall in order to cater better to our social and email channel and audience. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434578604164-KAVGF1ZMU0OB7H1U8P8V/inboundideas2-01.png Portfolio - Inbound Marketing visuals To be used across a multichannel campaign, these were created as a sub-brand of Waterfall in order to cater better to our social and email channel and audience. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434512686885-0FKREB72GO4WFNYDUFRG/inbound.png Portfolio - Inbound Marketing visuals To be used across a multichannel campaign, these were created as a sub-brand of Waterfall in order to cater better to our social and email channel and audience. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434577506016-88SR0RNDNIBOI64PJIPT/DontJustMessage.png Portfolio - Facebook sponsored post Imagery created to drive engagement of Facebook sponsored posts. Prior to my arrival, stock imagery had been used and engagement rates were low. Upon creating branded and cohesive call to action imagery, increase in click through was immediate. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434577505534-E90R18VW6ECHHZLZ7OPC/DontJustMessage2.png Portfolio - Facebook sponsored post Imagery created to drive engagement of Facebook sponsored posts. Prior to my arrival, stock imagery had been used and engagement rates were low. Upon creating branded and cohesive call to action imagery, increase in click through was immediate. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434577506130-FX8Q36O0U9L551YPKROF/Don%27tJustMessage_vector2.png Portfolio - Facebook sponsored post Imagery created to drive engagement of Facebook sponsored posts. Prior to my arrival, stock imagery had been used and engagement rates were low. Upon creating branded and cohesive call to action imagery, increase in click through was immediate. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434577517011-NYXD8GVL26VJ3V7BAC9Q/Don%27tJustMessage_vector3.png Portfolio - Facebook sponsored post Imagery created to drive engagement of Facebook sponsored posts. Prior to my arrival, stock imagery had been used and engagement rates were low. Upon creating branded and cohesive call to action imagery, increase in click through was immediate. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434656612991-4E6MLP4VX8361PDQS1J3/gifs.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434498233751-YH43W76DMX54FIGVKOK4/image-asset.gif Portfolio - Prospect email campaign | Explore As part of a drip campaign following engagement with a Waterfall landing page, each email was given a theme. In order to test click through rates, animated .gifs were created for each theme and inserted into the header of each image. Click through rates increased immediately and significantly with the inclusion of .gifs. The .gifs were created by me, based on the key theme word provided by the inbound team. I had not known how to create animated .gifs from custom vectors prior to this project and it presented the opportunity to teach myself, repeat, and refine. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434498450611-5W2P550CD67APBGX671K/image-asset.gif Portfolio - Prospect Email campaign | Puzzling As part of a drip campaign following engagement with a Waterfall landing page, each email was given a theme. In order to test click through rates, animated .gifs were created for each theme and inserted into the header of each image. Click through rates increased immediately and significantly with the inclusion of .gifs. The .gifs were created by me, based on the key theme word provided by the inbound team. I had not known how to create animated .gifs from custom vectors prior to this project and it presented the opportunity to teach myself, repeat, and refine. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434500252334-Y2V0CXX3DRV3F8G1CQPF/image-asset.gif Portfolio - Prospect Email campaign | Rebel As part of a drip campaign following engagement with a Waterfall landing page, each email was given a theme. In order to test click through rates, animated .gifs were created for each theme and inserted into the header of each image. Click through rates increased immediately and significantly with the inclusion of .gifs. The .gifs were created by me, based on the key theme word provided by the inbound team. I had not known how to create animated .gifs from custom vectors prior to this project and it presented the opportunity to teach myself, repeat, and refine. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434500378814-CU39JGWWCCZ4Y67OIYFQ/proof2.gif Portfolio - Prospect Email campaign | Proof As part of a drip campaign following engagement with a Waterfall landing page, each email was given a theme. In order to test click through rates, animated .gifs were created for each theme and inserted into the header of each image. Click through rates increased immediately and significantly with the inclusion of .gifs. The .gifs were created by me, based on the key theme word provided by the inbound team. I had not known how to create animated .gifs from custom vectors prior to this project and it presented the opportunity to teach myself, repeat, and refine. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434500412822-KYX8PA4MJA2D4IUWN0E5/Next_Level.gif Portfolio - Prospect Email campaign | Elevate As part of a drip campaign following engagement with a Waterfall landing page, each email was given a theme. In order to test click through rates, animated .gifs were created for each theme and inserted into the header of each image. Click through rates increased immediately and significantly with the inclusion of .gifs. The .gifs were created by me, based on the key theme word provided by the inbound team. I had not known how to create animated .gifs from custom vectors prior to this project and it presented the opportunity to teach myself, repeat, and refine. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434500618651-LG75S47DXP14Q3BH2H65/relationshipfin.gif Portfolio - Prospect Email Campaign | Relationship As part of a drip campaign following engagement with a Waterfall landing page, each email was given a theme. In order to test click through rates, animated .gifs were created for each theme and inserted into the header of each image. Click through rates increased immediately and significantly with the inclusion of .gifs. The .gifs were created by me, based on the key theme word provided by the inbound team. I had not known how to create animated .gifs from custom vectors prior to this project and it presented the opportunity to teach myself, repeat, and refine. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434500700765-X1AFZU3PI1EYJJ9ZISIN/transform_128.gif Portfolio - Prospect Email campaign | Transform As part of a drip campaign following engagement with a Waterfall landing page, each email was given a theme. In order to test click through rates, animated .gifs were created for each theme and inserted into the header of each image. Click through rates increased immediately and significantly with the inclusion of .gifs. The .gifs were created by me, based on the key theme word provided by the inbound team. I had not known how to create animated .gifs from custom vectors prior to this project and it presented the opportunity to teach myself, repeat, and refine. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434500754562-BWB7RV2DW6QOJZXAQ61R/Capture_new.gif Portfolio - Prospect Email campaign | Capture As part of a drip campaign following engagement with a Waterfall landing page, each email was given a theme. In order to test click through rates, animated .gifs were created for each theme and inserted into the header of each image. Click through rates increased immediately and significantly with the inclusion of .gifs. The .gifs were created by me, based on the key theme word provided by the inbound team. I had not known how to create animated .gifs from custom vectors prior to this project and it presented the opportunity to teach myself, repeat, and refine. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434655450426-TI159H7PVBM882SUIXM2/web.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434656490458-A99IOLF2XBPEDMUF48SA/carousel.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434656490596-MSW7R28ALMM5XNQWRE2V/carousel2.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434512577358-WMLU0JGF5JRKI74IA5HS/91368c_a542216db67483ed17d75ce7053d16b7.png_srb_p_618_514_75_22_0.50_1.20_0.png Portfolio - Email templates Responsible for designing updated email templates as Hearsay expanded it's customer and prospect email campaigns. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434512577345-DMSVJ4HRZ781L6RNNEC6/91368c_a973ac6cdecd00753cdd811e95c3e705.png_srb_p_618_529_75_22_0.50_1.20_0.png Portfolio - Email Templates Responsible for designing updated email templates as Hearsay expanded it's customer and prospect email campaigns. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434512577573-GQNYGBHC984052ZAQLYV/91368c_76bc7bfae2f4112ad06a95cdff834dc6.png_srb_p_618_345_75_22_0.50_1.20_0.png Portfolio - Email Templates Responsible for designing updated email templates as Hearsay expanded it's customer and prospect email campaigns. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434512577712-0YJS59JVF68V0LT4JLJ6/91368c_940e3e69098bbc99bf3a049c70b456c2.png_srb_p_615_342_75_22_0.50_1.20_0.png Portfolio - Email Templates Responsible for designing updated email templates as Hearsay expanded it's customer and prospect email campaigns. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434656612405-KQWCWA6A3OSNK9VBNCFI/Social.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434512014322-2SRCMHC1V5Q1U0IXC5OR/1969324_657187347652214_142488629_n.png Portfolio - Social Media Superhero The Superhero Spotlight campaign was created in collaboration with the Social Media Marketing manager to highlight exemplary teammates on our social channel, website and blog in order to drive culture and recruitment efforts. The social media superhero was an integral part of the Hearsay culture and brand. Representing not only creating superheroes within our end users, but also the Hearsay employee is a superhero for our customers. The imagery has roughly been established upon my hiring, but it was given to me to refine, define, and give life throughout my tenure with the company. Utilized throughout the company in internal and recruitment SWAG, office space decor, representing the internal voice on social, etc. the superhero will continue on as a core fiber of the Hearsay brand. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434512013278-8DJWD8EOFEE516LAYAR5/861004_599733243397625_2091512438_o.png Portfolio - Social imagery Working directly with the Social Media Marketing manager, anytime there was a timely and relevant event happening outside of the Hearsay brand, I was responsible for quickly iterating imagery to share across channels. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434662175443-1Q1QGWFZWYJ8ZSA2A05W/1003125_539855049385445_2065696859_n.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434662175883-0VO2W1V4KJ1OY32P41D1/1244450_568670199837263_65486282_o.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434662571591-434B40BQ0Z0GQF9IWPC9/971947_562509800453303_23048056_n.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434656613611-26MLXMI28THAEL7NFXA1/Collateral.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434580731871-58L0ZXKFYOGBYY481IQ9/Waterfall_Database+Rate+Card_KL.png Portfolio - One sheet layout One sheet layout design, utilized in various use cases for sales enablement pieces. The goal was to refresh the layout, make them a cohesive set, and represent the Waterfall brand as sleek and high quality throughout every piece in the sales cycle. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434655519599-7AXRZWOG6Y3TK4DIQDAX/OneSheet2.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434655514619-U80KUT8DU2CVQ6YBA7AG/OneSheet.png Portfolio http://www.kathleenelee.com/design daily 0.75 2018-03-02 https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1502860791663-EIN9CYAREKM1TY9KXVNG/alesia-kazantceva-283287.jpg Design https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1502856186649-UACTIAEBQPDW3ZJMP7Y2/2dfdf8_4fd42ed114f14172983125fc8e9f3614-mv2_d_1920_1280_s_2.jpg Design https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1502913399424-DXTN1KX1ADU3BRDLRHBG/alesia-kazantceva-283287.jpg Design http://www.kathleenelee.com/social daily 0.75 2018-03-02 https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1502913485424-MD2GMLW0CHJP06H4YWM3/jenna-day-309593.jpg Social Media https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1502913425504-WE1E314V113IQJQJ04QG/jenna-day-309593.jpg Social Media Photo by Jenna Day on Unsplash https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1502858650780-XCHJF2CYLYNSE3JGP9XA/17854873_10103047469603345_7132135351645854276_o+%281%29.jpg Social Media - Fomo My dog wondering what you're tweeting... http://www.kathleenelee.com/influencermarketing daily 0.75 2017-08-16 https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1502856660277-SSNJUD2THG8ECYHT592U/18121630_10102354206039138_6683564647675483691_o.jpg Influencer Marketing - Pink Lady Food-blogger (and my bestie) @missfoodieproblems goes exploring. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1502856660277-SSNJUD2THG8ECYHT592U/18121630_10102354206039138_6683564647675483691_o.jpg Influencer Marketing - Pink Lady Food-blogger (and my bestie) @missfoodieproblems goes exploring. http://www.kathleenelee.com/itsme daily 0.75 2017-08-16 https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1502859520805-6G1ID7MLVH2LMUA0A6Y5/17434845_10103010600030265_2386614868784525188_o.jpg Me https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1502856944428-6XIO71QAGTWUHHRW6ZL9/17434845_10103010600030265_2386614868784525188_o.jpg Me https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1502856902304-F94D3JMWWFUEXMJGG9BR/17434845_10103010600030265_2386614868784525188_o.jpg Me https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1502859520805-6G1ID7MLVH2LMUA0A6Y5/17434845_10103010600030265_2386614868784525188_o.jpg Me http://www.kathleenelee.com/about daily 0.75 2016-04-06 http://www.kathleenelee.com/new-cover-page daily 0.75 2015-06-17 http://www.kathleenelee.com/portfolio-collateral daily 0.75 2015-06-19 https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434698190243-3EOOUY26TFAYJNVT8GAP/EBOOK.png Collateral https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434698178627-RH8GQB7Q4QQB1XZ2PT3J/GIF3.gif Collateral https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434698190383-X51XIVYRZUI3WG90RWQT/brand.png Collateral https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434698193123-09Z4LJCQ0D1VBFRZDQ1O/MAGAZINE.png Collateral https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434698190109-25CTYW0FZNB9CF8BJTFM/EVENTS.png Collateral https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434698189195-MIWLKMXUR715NBYQENWT/WEB.png Collateral https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434698190617-177VI1LAEZXD7WMRFTPT/Untitled-1.png Collateral https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434682239814-QS350IHR5OAE1Q34T1EG/Waterfall_Database+Rate+Card_KL.png Collateral https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434682253138-N6TDFGT84373POIFY0RR/OneSheet.png Collateral https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434682230089-GHF9BE5BSPIOY5TQYKQ3/OneSheet2.png Collateral http://www.kathleenelee.com/about-me daily 0.75 2015-06-19 https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434583744137-VGHKXGBH4PW0HTIB9CXJ/18798_10100808488304815_530559560_n.jpg Me - Small town girl in SF For 5 seasons now I have been a part of the World Champion San Francisco Giants as a member of the Orange and Black Attack Promotional team. I occasionally chronicle my journey on my blog. Click to see my blog. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434583860925-R76R53EAF2ISDKIAAEQN/11295830_10101907262936645_7106420058997066449_n.jpg Me - Woof Among my many personal passions my main squeeze is a rescue border collie mix named Luke. Click to see Luke's Instagram. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434583379393-4W2LT5FD7I4ZRZ03BOPL/11011207_10101905323633025_8356859682661753865_n.jpg Me - WWYW A personal hobby with my best friend Katie - What Would Yeezus Wear. A satirical and sartorial blog and instagram created to pay homage to the most stylish and polarizing family in pop culture. Click to see the blog. https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434586944206-QK0HNV2FN6IUG2LFJTE9/Kathleen+Lee Me http://www.kathleenelee.com/portfolio-main daily 0.75 2015-06-19 https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434697314112-C5VDVIMSOMFIB2KD0Y1K/EBOOK.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434697798215-BLHA3EY0S5G9EJG6CLYC/GIF3.gif Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434696490459-L0LKQD9Q7U8KOLLJ1NYC/brand.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434697312515-E21X98N0RABTQBMPRG3I/MAGAZINE.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434697312895-R1PVZ0DEUCU9YMYQN329/COLLATERAL.png Portfolio https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434697317107-3QGRFWQLPT52TZPI5QC0/EVENTS.png Portfolio 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https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434668306249-2LFZ79582A7P4MCQM7XE/Screen+Shot+2015-06-16+at+5.30.52+PM.png Magazine https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434699544176-A8EVOFKE1QE3QW5UTBHA/EBOOK.png Magazine https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434699543925-KH9PZB1ES2H1G4S5VGIP/GIF3.gif Magazine https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434699544427-ZWRZ372ZHSBNM1SCG7HR/brand.png Magazine https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434699544187-TSG0RJRPQ9KQICCNHE3H/EVENTS.png Magazine https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434699544381-SE8ZFZ4A81CAVB72WJNB/COLLATERAL.png Magazine https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1434699543523-JYY0WD1G1QMOLE82QDJH/WEB.png Magazine 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To request my services or if you are hiring full-time, remote positions, let's get in touch! https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/05540715-dce8-421a-98ef-9c247425cabe/Screen+Shot+2022-11-19+at+1.28.37+PM.jpg Home - Hi. I’m Kathleen. . https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1519969915032-WZKI3N8Q6FM9UI3ASCYS/13086937_10102374868476395_7062285401877556526_o.jpg Home http://www.kathleenelee.com/about-kathleen daily 0.75 2023-01-23 https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1533006039637-2EFB6Y2763N6ZZOTJNHW/KathleenSnow.jpg About Me https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/2c5d7e7a-73a2-4b27-a0fd-82c27331f52d/Screen+Shot+2023-01-19+at+12.45.30+PM.jpg About Me - Make it stand out From my watercolor hobby @happylittleblobart http://www.kathleenelee.com/content daily 0.75 2023-01-13 https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1519962749452-IJKJO4CQ0SNVQI0E2Q5H/EEBerger_Eero_127.jpg Content https://images.squarespace-cdn.com/content/v1/557fda3be4b0be490717b9f6/1519962577101-1TIQZVYP43PO70HV1FCB/spider.png Content 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