During tenure with Hearsay responsible for evolving and refining the brand from very early stages. Over 3 years solidified a cohesive branding system, and created the formalized brand guide for the company. 


At Waterfall I was given the responsibility of refreshing the brand and expanding efforts in inbound, event and social marketing, defining sub-brands when appropriate. 


Tasked with the first marketing materials for DocSend shortly after their inception, intended for brand awareness and funding pitches. 


A philanthropy based on the concept of nominating friends to join volunteer effort , responsible for first logo and imagery for Facebook page.