As part of a drip campaign following engagement with a Waterfall landing page, each email was given a theme. In order to test click through rates, animated .gifs were created for each theme and inserted into the header of each image. Click through rates increased immediately and significantly with the inclusion of .gifs.

The .gifs were created by me, based on the key theme word provided by the inbound team. I had not known how to create animated .gifs from custom vectors prior to this project and it presented the opportunity to teach myself, repeat, and refine.